The Best Way to Drive Leads
When it comes to marketing, no matter what you are selling, driving leads is a must. At The Confidant Collective, we work with business owners in a wide variety of industries. From e-commerce clients selling on Shopify, and Realtors, to Business Coaches, Nutritionists, Interior Designers and everything in between, there is always a need for leads. Leads are what propel your business to success. It is how you sell your products or services, ultimately driving revenue for your business. The good news is, there are more than just a few ways to do this. In fact, a good marketing strategy includes a combination of these tools. Need support in generating quality leads for your business? Click here to get in touch with us directly!
Start with an SEO Report & Check In
There is so much you can do to ensure your business is set up to perform well from an SEO (search engine optimization) perspective. The best part is, quality SEO is completely in your hands. Be aware of marketing agencies up-charging for SEO services without telling you exactly what they will be doing on your behalf. It is common to have companies quote you for tasks that sound so overly complex you could never do it on your own. That is why at The Confidant Collective, we are incredibly transparent about SEO. Can you do these things on your own? Absolutely, but you might not want to take the time to learn how to and we understand that. If you haven’t had an SEO audit done on your website, click here to get in touch with us. We can help you evaluate your current site setup and make recommendations to improve copy and design so search engines can better index your website. When we build websites for clients from scratch, we always include SEO best practices and never charge more for it. SEO doesn’t have to be expensive. In fact, it shouldn’t be! It also doesn’t have to be complicated, so if someone is telling you otherwise, give us a call!
Make Sure You Have Systems in Place to Capture Leads
Driving site traffic is fine and dandy, but if you don’t have systems in place to capture interested leads it doesn’t matter. Never invest money in paid advertising without first optimizing your website and social media accounts for lead capture. You might as well flush your hard-earned money down the toilet if you start with paid ads on social media or Google. Start first by analyzing your current website and doing a one-time optimization for SEO best practices. This includes properly labeling images, incorporating high-value keywords, labeling pages on the back end, and most importantly, creating opportunities to capture, convert and re-market to valuable leads.
Consistently Add Quality Content to Your Website
One of the best ways you can drive organic site traffic and as a result, generate leads is by adding high-value content to your website on a regular basis. This means BLOG and commit to doing so on a regular basis. Choose a schedule that you can stick to. The best part is you can use the content you are generating for your blog to inform social media posts, video content and so much more. At The Confidant Collective, we are in the business of helping our clients get the most for the money they invest in marketing. When it comes to repurposing content, it is our specialty. We also help clients with blog strategy by deep diving into their industry, recommending topics and writing keyword-rich blog copy that is going to help people find you more efficiently. Could you do it on your own? Certainly, but you might not want to. Chances are you didn’t start a business to run a blog.
Get in Front of Your Target Audience
Having a well-designed, beautifully set up website is only half of the equation. Will that help you drive organic site traffic? Absolutely, but if you want to increase the speed of quality lead generation, you have to invest time and resources in putting yourself out there. This means investing in a social media strategy that puts you in front of your target audience. We can help you identify which platforms you should use and what you should be posting in order to reach your target demographic. We can even manage your social media for you so you don’t have to lift a finger. The more you can put yourself out there and get in front of the people you want to work with, the faster quality leads will come trickling in.
Consider Low Budget Paid Ads
If and only if you have done all of the steps listed above, paid advertising can be an excellent way to speed up the lead generation process. All of the steps above are essential to playing the long game. Think of those steps as running a marathon. Paid ads can help you sprint to the finish line. The key is, you need both in order to effectively scale your business and generate leads that are going to convert. Organic strategies like SEO optimization, blogging, and social media are likely going to help generate higher value leads than paid ads, but investing your money wisely in paid advertising can be an excellent option to get your message in front of your ideal audience faster. This combination will help you find that sweet spot and generate high-value leads.
Network
Never underestimate the value of networking. Often it will generate the highest quality connections and the highest-paying clients or customers. If you want to scale your business in your area, get involved with business development groups where your target customer or client hangs out. Meet people and make connections. If your business isn’t tied to your local area, consider where your ideal client spends time online and network digitally via LinkedIn, Facebook Groups, online communities, social media, and beyond. There is no limit to how and where you can network! The sooner you start, the better.
If you are in need of a customized marketing strategy that will help you generate high-value leads, click here to book your intro call with The Confidant Collective. We are here to help!