Why Your Short Term Rental Photography Matters
Looks of course aren’t everything, however, when it comes to capturing the proper angles, corners, and special design aspects in your short-term rental, looks sure do help. We know you’ve taken that into consideration and put together a warm and comfortable environment for your guests to come and enjoy. There is a really important step that happens between you setting up the space and your future guests coming to stay. We are here to remind you of the importance in that final bit, capturing your home with quality photographs.
Aesthetics Matter
Does it sound superficial? Yes, but trust me, it makes a difference. People want the highest value for their stay and no matter what budget your property falls into, having a nice, clean space and photographs to prove it will make your spot more appealing and bookable. Facts are facts!
It Helps Potential Guests Visualize Themselves in Your Space
No matter what your design style is, people want to be able to see themselves in the rental space. If they can't see past the poorly made bed or the strange family photograph from Christmas 2006, then they won't be able to visualize themself in your space at all. Details matter, and then what matters, even more, is capturing those details. Give your potential guests the gift of knowing exactly what they're getting when booking with you.
It Showcases Your Value
You want to be able to offer your guests the best value for their stay. Whether you host a budget-friendly stay or a luxury vacation rental, show them that your property is worth it by investing in a photographer or camera that will help you take well-lit photos of your space. This will make your listing stand out above the rest as it will show that you’re a thoughtful person who has a quality space and is looking for quality people to stay in it. Good attracts good, and vice versa.
Stay Current with Your Competitors
If your property is in a highly-coveted area, likely your competitors have high-quality photos and you need to get some too in order to stay in the game. If your property is in a more rural vacation destination, your competitors might be setting the bar very low (harsh but true). Simply by having really gorgeous photos of your property, you are setting yourself up to stand out amongst local competition to those who are going to be viewing properties in the area.
Supplemental Social Media Content
In this day in age, it’s not enough to just have your space on a booking or rental site, it takes a little more marketing for you to rise above the rest. The most obvious answer is social media. This is another space where high-quality photos will take you a long way. Luckily, you will already have them because you or someone you trust has taken amazing images of your property, and now you’re ready to present it to potential guests. If you have the photos but don’t know where to start when it comes to sharing them on social media, click here to contact us directly and see how we can help you advertise your property online.
As you’re well aware by now, quality images matter. If you are interested in learning more about increasing visibility for your Airbnb or VRBO listing or are in need of property images in Maine, New Hampshire, or the Greater New England Area, click here to connect with our team. We would love to help you market your real estate investment!