The Real Reason You Need a Logo Before Building a Website
Have you been considering hiring someone to build you a website, but you are on the fence about the branding and logo? So often I have clients come to me who are ready to get to work on a new website, but they aren’t quite sure they need to invest in a professionally-designed logo. I often hear things like “I can probably design it myself!” or “I found someone who can design me a logo for under $100 online.” I say it to my clients all the time and I will say it again, you can absolutely design and build a functional website without brand guidelines, but those who spend the time thoughtfully considering the direction of their business by branding before the website is built, always are happier with the finished product. I have found that the clients who do brand packages first are left with not just a new website, but a refreshed vision for their business and a look that they really love.
Interested in working together? Click here to get in touch with me directly! I would love to learn more about you and your business.
It Lays the Foundation for a Gorgeous Website
From a purely aesthetic standpoint, when you have a professionally created logo and brand book, it creates a seamless website build. Not only for me as I am designing your website, but it holds your website to a certain standard. When you have a strong logo, brand colors, fonts, and brand voice outlined clearly, it will give your business a professional edge that your competition might not have. If your competition does have a strong brand presence, even more of a reason to invest in yours! Each web page will have a consistent look and feel. The design elements used will effortlessly blend together. The written copy that I curate for your business will sound just like you. These are all things that are determined and brought to life when working on a brand package and logo with The Confidant Collective.
it Gives You Time to Thoughtfully Consider Your Ideal Audience and Target Market
Going through the branding process with The Confidant Collective allows you to thoughtfully consider your ideal target client, customer, or guest depending on your industry. Together, we will do a deep dive into your business model and who you want to attract. We will then design a logo and a brand that speaks to that unique audience.
Be wary of designing a logo on your own (unless you are a designer of course!), and be very wary of hiring a stranger for cheap to design your logo for you without them taking the time to understand your unique vision for your business.
A logo and a brand should be a blend of your vision for your business as well as what will appeal to your target audience. This is something that truly can’t be created for you in a meaningful way without the proper conversations and preparation. When you give your business the TLC it deserves with a fresh brand package, you will see a return on your investment because you are setting yourself apart from your competition.
You wouldn’t send your children to school on the first day of the year in old, tattered clothes that were just thrown together and say “I will get them something nice to wear later when I have the time,” or even worse, “I will invest new clothes once they get good grades and prove that they are worth the investment.” Absolutely not! You get them fresh, new clothes so they make a great first impression and feel good about how they present themselves. Your business deserves the same and it makes all the difference.
It Ensures You Won’t have to Rebrand or Overhaul Your Website Later
The biggest danger of doing a logo and brand package after a website build is that it will cost you more down the road. Your website designer and developer will have to overhaul parts of your website to get it to match your unique brand elements later. Things like colors and fonts are the most obvious, but even the written copy will have to be re-evaluated in light of what is discovered during the branding exercises. While it is an additional investment upfront, I guarantee that taking the time to intentionally build your brand will cost you less time, less of a headache, and less money in the long run. Click here to book a time on my calendar to discuss how I can bring your brand and website to life. I am here to help!
I look forward to talking with you soon!
-Devon, Founder & Head Marketer at The Confidant Collective